Mostly branding + it's sold on Yesstyle, Cle De Peau is a Japanese brand, but in the US you can buy it for $250 from Cle De Peau website. Cle De Peau is a brand that belongs to Shiseido and it's a premium luxury line. Usually, luxury products are not always super amazing, but we pay for high quality ingredients, branding, (packaging, marketing campaign around product), storing the product, shipping, marketing costs, etc.