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crueltyfreenataly user profile picture

crueltyfreenataly

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Why is Mixsoon going viral?

Hi friends! Many of us have tried products by Mixsoon, especially their viral Bean Essence. Why do you think they are having such a big success right now in comparison to other k-beauty brands?
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qilss user profile picture
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qilss

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Because they kept sending this particular product to influencers, content creators and holding giveaways. So of course we'd see it everywhere online, because people keep reviewing it, creating an awareness of the brand/product thus making other people feel the need to try it since you keep seeing the same thing repeatedly. This is the current marketing strategy on social media. Other brands are also doing the same thing. Hence why there's always a new must-try item going viral every other week 🤣 This is not to say it's good or isn't good. That's down to the product itself and how our skin reacts to it.
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ScientificSelfcare user profile picture
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ScientificSelfcare

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They have utilized social media by sending their products to influencers and holding giveaways like the ones here on Picky.
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geris user profile picture

geris

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I received this essence form Picky giveaway, probably half an year ago. I think it was new product then. So I was quite surprised that they are making second giveaway with it. I think it is part of the 'going viral' strategy. The essence itself has quite unique texture, and is nicely hydrating. I don't think it's life changing product for me. I also prefer products with less slimy texture. 🙂
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EvieD

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That is true. Many creators are using it because they got it through PR and lots of people are finding out about it through their posts.
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MelissaKarey

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it’s definitely because of TikTok/ IG because it’s not that great of a product in my opinion 🤷‍♀️
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JennB user profile picture

JennB

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100%👐! I noticed a significant difference in my skin's overall appearance with the Corsox brand compared to Mixsoon essence.
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Jolivares1717 user profile picture
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Jolivares1717

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This is a big brand right now. I think the bean essence is so popular it is helped the brand become more successful
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