Tower 28 Beauty - pocelyn review for ShineOn Lip Jelly - Cashew

the packaging is sooo cute! you can repurpose it after emptying it! tower28's instagram has some tips for that :-) it's slightly tacky which is normal for all lip glosses. the formula is not too heavy or thick. very comfy on my lips and doesn't irritate them. the gloss wears off really fast so longevity-wise it's not the best. i don't expect longevity from a true gloss anyway. 
it smells like a mix of toasted coconut flakes and oil which idm but i know lots of people cannot stand it. ive also seen reviews where they mentioned that after 6 months, itll start to smell weird/ rancid. this is kinda normal for clean beauty brands bc they dont like preservatives 🤷🏻‍♀️that hasn't happened to me even after 6 months so ymmv. this colour is not my best shade (5th swatch). it's a rosy brown shade which has warm undertones. it looks slightly orange on me. i think it would fit those with warm undertones really well. the colour is sheer and buildable (similar to other tower28 lip jellies). i think i'll get almond, fear less and magic next 🤩