Tower 28 Beauty - sosie review for Swipe Hydrating Serum Concealer

Swipe right ➡️ for @tower28beauty’s new Swipe Serum Concealer! ➡️ I haven’t been a concealer user for years and years, but lately I’ve been sleeping poorly and breaking out due to dry weather and was tired of the dark circles and red spots. Enter Swipe: this new concealer just landed in August and it’s such a fantastic formula coming into my life at exactly the right time. Swipe is packed with skin-loving ingredients like hyaluronic acid and centella asiatica (cica) leaf extract, both of which I really love in skincare and am excited to see in the beauty space as well. ➡️ The coverage is light/medium and so silky smooth under the eyes - I prefer the @glossier Stretch concealer for spots but it creases terribly under the eyes, while Swipe doesn’t budge all day. Two tiny little dots under each eye covers the entire area, so one tube will go a loooong way! I haven’t tried personally but I feel that this concealer would also work so nicely as a light coverage base layer on its own or blended with a tinted product because of its gorgeous serum texture. ➡️ I’m genuinely so impressed by how well Swipe covers dark circles and blends into skin - I have neutral undertones and usually struggle to match base makeup, but Tower 28 (which is WOC-founded) has a fairly inclusive range of shades and blends in nicely with just my fingers. The tube is also quite a generous size for the amount needed, and the purple cap is so cute! 💜 I love that I can essentially dab and go - Swipe is so flexible and fits into a minimal beauty routine without and hassle.