HOLIKA HOLIKA - SashaGrace review for 01 Pure Vanilla

[Description] per amazon.com >Brightening + Wrinkle Removal + UV Protection >Calming & comfort: a hypoallergenic clean & vegan formula for tired skin. >Pure & Clear Lasting: luxuriant radiance from inside a skin brimming with vitality. >Zero Gravity-fit: a cushion foundation that sets perfectly on the skin! •V-Label Certified What is the V-Label? >It was developed in the 1970s by the Italian Vegetarian Association. It is the globally acknowledged vegan certification organization that is selected by the top 10 global distributors. Products from more than 5,000 companies are certified with the V-label. [UV Filters] •Titanium Dioxide - physical •Ethylhexyl Methoxycinnamate - chemical •Ethylhexyl Salicylate - chemical ✅no alcohol ✅no fragrance ✅no parabens [Key Ingredients] •niacinamide •centella asiatica •ceramide NP •panthenol •prickly pear extract •PVP - often found in setting spray formulations for its film forming functionality [Price] I received this free of charge from Picky and Holika Holika in exchange for a review. A quick search shows the price of this cushion goes for $21.66 USD on YesStyle, $42.50 USD on coscorea, and $19-30 on ebay from various Korean sellers. [Packaging] I really love this cushion compact. It's matte, so no fingerprints. And as much as I don't respect the brand SKKN by Kim K. (yuck), this compact design reminds me of that packaging aesthetic. Like stone. Very clean and chic, doesn't leave any fingerprints. I love it. [Shade Range] There are 3 shades: 01 Pure Vanilla 02 Petal Ivory 03 Honey Beige A note to Korean brands wanting to break into the American market: foundation needs to go deeper in shade range than this lol I am 100% South Korean genetically. I was born in Busan. 03 isn't even dark enough for me! A Korean! Lol Having said my peace on that, I'm usually a 25 in Korean foundation, so this shade 03 is one 1/2 to 1 full shade too light for me right after Summer. It might blend in with my neck a bit better in a month or two, but at the moment, you can see it's a bit too light in the video demo, and more obvious in person, so I usually correct the outer of my face with bronzer or contour. [Texture] This formula is very thin. Some formulations are thicker and feel a bit "sticky" or tacky when pressing it into skin, but this doesn't have that quality. It goes on easily, doesn't dry too quickly, and feels like nothing once applied. ✨The puff is the softest air puff I have ever tried, it's really such a luxurious feeling experience. [Coverage] I would call this a light-medium coverage, not fully medium. I have scars that it can't really cover, so this formula is great for covering redness, overall evening skin tone, but blemishes will still require concealer. I personally choose Korean cushion foundation for this aspect. I like lighter coverage, so this wasn't surprising to me at all. [Finish] I would call this a satin finish, but before powdering, it does have a bit of a glowy look. Maybe not what I would call dewy, but with skincare freshly applied before cushion application you do end up with a glow. [Scent] I think the scent is light and fresh. Very pleasant and subtle. It is not bothersome or cloying at all. [Conclusion] Of course I wish I could have tried this cushion in the appropriate shade for me, but disregarding that, I think this cushion does well. Especially when powdered, this offers good longevity and stays looking neat. I will most likely use this as a highlighting product for under eyes, nose, and around my mouth. Would I repurchase? If they come out with a good 05 shade, I would absolutely be willing to try this formula in that shade. Not for $30, but I'd try it for around $20.