🎈Canadian chain store brands

it can be a little bit confusing if it's a sub-brand, but the parent brand like Loreal Paris or Estee Lauder isn't. there are regionally cruelty free brands. Until recently, China has required animal testing, so any brand that was sold to the Chinese market was required to test. so Loreal Paris is a giant conglomerate, and some of their sub-brands don't sell in China and are CF, but Loreal does sell in China and has participated in animal testing. it depends on who you want to hold to account, the sub brand, or the parent company.

what do u mean "All photos"?

i was wondering about those brands not for skincare

Cruelty free is an unregulated and undefined term that has no legal standard. I think there's a lot of misconception around animal testing, mainly the fact that it's done regularly by cosmetic brands. The fact is that brands don't conduct animal testing mainly because it's very very expensive. Other reasons include that it requires a lot of legal compliance and if you do test on animals, you're not able to sell your products in a lot of countries since countries have banned animal testing outright. Honestly cruelty free marketing is just to play on the consumers' feelings and it's actually illegal marketing tactics in the EU, as it gives an unfair marketing advantage because it applies that brands that aren't Leaping Bunny certified or whatever cruelty free certification test on animals, which is 100% not true.