It failed the mascara test. Yes, I usually based the effectiveness on whether my mascara can be totally removed and how my skin feels after the double cleanse.
In my video, I took about 2 mins to complete rubbing in the balm but it still didn't remove my super duper waterproof mascara. The eye liner took a long time to come off as well. In real life, the average person wouldn't be spending 2 mins to remove their makeup. So I'm usually left with specks of mascara on my lashes and they would flake off and get into my 👀. Very nuisance! 😡 Also, my skin sometimes feel very tight and dry if I use too much balm. Due to the thick consistency, I have to use more of the balm so I don't tug at my skin too much.
Not recommended for those who puts make up on a regular basis.