ah well St Ives is a scrub (physical exfoliant) which can damage your skin by making micro tears. I would highly recommend switching to a chemical exfoliant - there are many discussions about it on Picky.
There are different types of chemical exfoliants (acids), most common are salicylic acid and glycolic acid. For gentle daily exfoliation, I would suggest a cleanser with salicylic acid. If you've never used chemical exfoliants before, introduce the product gradually into your routine starting with a couple of times a week.
I personally loved this one from Cerave but there are lots to choose from. You can also go for a toner, serum or a mask - it doesn't have to be a cleanser.
And please ditch St Ives, your skin will thank you! ๐