Joico - Treia review for Color Balance Purple Conditioner

I must confess I'm completely obsessed with Joico Haircare products!! Since adding color to my hair several years ago only in the effort of covering the grays🤫🤫Joico has literally saved my hair. Anyone who must maintain their highlights or all over color knows finding the right purple 💜 haircare products are crucial for preventing the look of brassiness and that unwanted fading. I've tried several products from shampoo to masks and found Joico Color Balance Purple Conditioner to be the most effective for maintaining a brighter color for much longer without creating that dreaded purple mess in the shower. This color correcting conditioner is recommended for cool icy blondes and silvery grays. 💜BENEFITS - Long lasting results for up to 12 weeks, Instantly neutralizes yellow and warm tones, Boosts shine and smoothness, Nourishes and protects the hair, Detangler 💜INGREDIENTS - Violet pigments, Green Tea Extract and UV absorbers, Rosehip Oil, Arginine, Keratin 💜EXPERIENCE - I use this conditioner 3× a week after shampooing while allowing it to soak for around 5 minutes before rinsing. This conditioner comes in a dainty pastel lavender shade while providing an unbelievable creamy texture however the unforgettable scent is my favorite. This heavenly scent renders an intense yet distinct warm floral fragrance with a rich creamy freshness. Words certainly can't do it justice. It doesn't weigh down my hair while preventing fewer tangles. Besides keeping my color nice and bright, my hair has become much softer and more manageable. HIGHLY RECOMMEND!!