What's your marketing ploy pet peeve?

Hi Pickies! I know we're all familiar with this topic since before we buy something we always would research if the brand is alligned with our virtues and beliefs, whether it be a non-GMO, cruelty free or a hard sell maximalist skincare. But then we would always have that one reason to not buy the product just because the marketing behind it is off putting. Mine would be brands that would shamelessly villify the word "chemicals". The selling point would always be about how good it is for the skin because it came from the nature but they would never talk about how good the ingredients are. Everything is chemical so what's the point about making too mucn fuss about how it is bad for your body. Anyway, I know that there's no perfect brand and they will always have a room for improvement if they listen to their audience. But then again, what's your marketing ploy pet peeve?