Why is Mixsoon going viral?

Because they kept sending this particular product to influencers, content creators and holding giveaways. So of course we'd see it everywhere online, because people keep reviewing it, creating an awareness of the brand/product thus making other people feel the need to try it since you keep seeing the same thing repeatedly. This is the current marketing strategy on social media. Other brands are also doing the same thing. Hence why there's always a new must-try item going viral every other week 🤣 This is not to say it's good or isn't good. That's down to the product itself and how our skin reacts to it.

They have utilized social media by sending their products to influencers and holding giveaways like the ones here on Picky.

I received this essence form Picky giveaway, probably half an year ago. I think it was new product then. So I was quite surprised that they are making second giveaway with it. I think it is part of the 'going viral' strategy. The essence itself has quite unique texture, and is nicely hydrating. I don't think it's life changing product for me. I also prefer products with less slimy texture. 🙂

it’s definitely because of TikTok/ IG because it’s not that great of a product in my opinion 🤷‍♀️

This is a big brand right now. I think the bean essence is so popular it is helped the brand become more successful