It has a nice gel texture that glides easily over the skin. The gel can be cooling if you leave the tube in the fridge prior. This gel is both easy to apply and wash off. It is mildly soothing and hydrating.
I like the squeeze tube packaging a lot. Most leave on masks don't come in a squeeze tube, which just makes the process a lot more troublesome and unhygienic.
It comes in a generous size and very affordable pricing.
I didn't find the soothing hydrating effects to be very impressive. Neither did I notice any difference in brightening.
The key thing is that the fragrance of this specific cloudberry mask is sooo strong. I found it to be a little distracting as it smells like soap on my face.
Probably wouldn't recommend or repurchase.
