Everything! I've first discovered this back in august 2012 and in that same year I repurchased my 2nd dior lip glow. From the formula to the packaging - it's my holy grail lip balm! I just got my 5th one a few days ago actually.
Best of the best! Wow this product smells so yummy and instantly moisturizes my lips! Gives them a light tint of minty feeling and freshness! I love the color and texture and would highly recommend