Shiseido - Betweendots review for Waso Yuzu-C Glow-On Shot Serum

ABOUT THE BRAND Shiseido is a Japanese company which history has started in Ginza, Tokyo in 1872. It was established by Arinobu Fukuhara - a Japanese pharmacist and cosmetician. In 1897 Shiseido introduced Eudermine - Shiseido's Red Water, a lotion that is still in stores. The brand expanded in 1923 and right now you can find Shiseido all over the world. Shiseido's history is rich, but if we skip to the 21st century then in 2017 Shiseido released its new line - Shiseido Waso. A line targetted for Millennials, based on innovative and exclusive formulas. The name Waso is a combination of the Japanese words WA - peaceful and SO - inspiration or idea. In 2021 Shiseido relaunched Waso as Waso by Shiseido.   Waso is a vegan-friendly line. The entire series is focused on ingredients sourced from Japanese farmers. Shiseido decided to create clean and sustainable products. Waso is based on 4 main ingredients: Yuzu from Kochi, Shikuwasa Lime from Okinawa Island, Sugarcane Extract from Miyakojima and Koshihikari Rice from Hyogo. Waso Yuzu-C line contains Yuzu-C Beauty Sleeping Mask, Yuzu-C Eye Awakening Essence and Yuzu-C Glow-On Shot Serum. I bought a Yuzu-C Beauty Sleeping Mask and Yuzu-C Glow-On Shot Serum some time ago, I tested this duo last year, and finally, the review is here.    What's important and we don't talk about it is how important are raw materials and focus on local suppliers. I'm From is one of the brands that focus on local ingredients. Waso isn't different. Waso works with local farmers in the hope to contribute and support local farmers. A portion of sales are donated to the Waso Local Revitalization Project.   PACKAGING The aesthetic of this packaging isn't very minimalistic even if the beige colour is a base of the Waso line. Beige mixed with yellow and green gives a nice natural touch to this brand. I like how Shiseido decided to put some yuzu pattern on the inside part of the box. It's a FSC-certified paper. The glass bottle comes with a good pipette. It's important to shake this formula before using the product.    TEXTURE & SCENT The bi-phase formula of Shiseido Waso Yuzu-C Glow-On Shot Serum is a surprise since Vitamin C in its basic form is a water-soluble ingredient. It has a typical, citrus scent. I enjoy the scent since it's not very heavy.    HOW DOES IT WORK I've tried Shiseido Waso Beauty Yuzu-C Overnight Mask first so my expectations towards Shiseido Waso Yuzu-C Glow-On Shot Serum were high. I guess I'm the only person who was a bit disappointed with this formula because this serum is usually getting positive reviews. Let's focus on positive things first. Shiseido says that this formula is clean and 98% of ingredients have a natural origin. This product is vegan-friendly since it has a certificate. It's an elegant product but is it something millennials are searching for? I can't deny, it's a nice serum, but it's not a product that is going to change your skin in a day or few days. This is more like a serum for daily use to boost the amount of antioxidants in your routine. I find it oily. Would I repurchase it? No, but I believe some people - especially if you have dry skin - might enjoy it. The PAO (period after opening) date is 12 months - that's a lot for Vitamin C serum. It's important to shake this formula before using the product.